Droip

Droip is a powerful no-code website builder, designed to help users create fully customizable websites without writing code. I joined the team in the early stages and contributed to the design of its CMS, one of the most complex and foundational parts of the product.

WHAT I DID

The CMS required deep thinking, it involved multiple layers of functionality, tightly connected across templates, dynamic content, and user interactions. The biggest challenge was to understand and simplify this complexity without breaking the product’s flexibility. I worked on mapping content relationships, defining structured flows, and designing interfaces that felt natural to both beginner and power users.

Beyond CMS, I designed section-based building experiences, improved the onboarding flow, and created a template-driven layout system for faster page creation. I built high-fidelity prototypes in Figma to test interactions and ensure clarity during developer handoff. A comprehensive design system and component library supported consistency and long-term scalability.

Droip ships with a powerful CMS and website builder that offers customizability without confusion. The CMS design helped structure complex user needs into a manageable interface, and the design system reduced delivery time and made future updates faster and more consistent.